申論題:共四大題,答題時請清楚標明主要題目(如:1、2•••)與子題(如:(1)、(2)⋯•的題號。
- (1)請說明何謂「媒介化」(mediatization) ?(10%) (2)請舉例說明何謂「政治的媒介化」(10%) (3)及其所引發的負面效果(10%)。
- (1)請說明「後真相」(post-truth)時代所具有的特色為何?(10%)(2)與新媒體科技的發展有何關連性?(10%)
- Internet memes have become a popular communication medium shared on various social platforms.
- Define the concept and characteristics of Internet memes. (5%)
- Use at least two communication theories to explain how Internet memes may shape the mindsets, behaviors, and actions of social groups in contemporary society. (15%)
4. With the help of messaging apps, chatbots have become popular communication tools for business. Nonetheless, the outcomes of disclosing personal information to another person as compared to a virtual agent may be undermined, enhanced, or equivalent. Please use theories-based explanations to answer the following questions:
- What are the beneficial nature of self-disclosure to human partners in the computer-mediated environment? (10%)
- Given that chatbots can simulate human-to-human conversations, what may be the psychological outcomes when disclosing to a perceived chatbot rather than a person?(10%)
- What are the factors that may affect customers’ purchase intentions when disclosing chatbot identity before the machine-customer conversations? (10%)