110中山行銷4. With the help of messaging apps, chatbots have become popular communication tools for business. Nonetheless, the outcomes of disclosing personal information to another person as compared to a virtual agent may be undermined, enhanced, or equivalent. Please use theories-based explanations to answer the following questions:

With the help of messaging apps, chatbots have become popular communication tools for business. Nonetheless, the outcomes of disclosing personal information to another person as compared to a virtual agent may be undermined, enhanced, or equivalent. Please use theories-based explanations to answer the following questions:

1. What are the beneficial nature of self-disclosure to human partners in the computer-mediated environment? (10%)
2. Given that chatbots can simulate human-to-human conversations, what may be the psychological outcomes when disclosing to a perceived chatbot rather than a person?(10%)
3. What are the factors that may affect customers’ purchase intentions when disclosing chatbot identity before the machine-customer conversations? (10%)

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