申論題：共四大題，答題時請清楚標明主要題目（如：1、2•••）與子題（如：（1）、（2）⋯•的題號。
- （1）請說明何謂「媒介化」（mediatization） ？（10%） （2）請舉例說明何謂「政治的媒介化」（10%） （3）及其所引發的負面效果（10%）。
- （1）請說明「後真相」（post-truth）時代所具有的特色為何？（10%）（2）與新媒體科技的發展有何關連性？（10%）
- Internet memes have become a popular communication medium shared on various social platforms.
- Define the concept and characteristics of Internet memes. (5%)
- Use at least two communication theories to explain how Internet memes may shape the mindsets, behaviors, and actions of social groups in contemporary society. (15%)
4. With the help of messaging apps, chatbots have become popular communication tools for business. Nonetheless, the outcomes of disclosing personal information to another person as compared to a virtual agent may be undermined, enhanced, or equivalent. Please use theories-based explanations to answer the following questions:
- What are the beneficial nature of self-disclosure to human partners in the computer-mediated environment? (10%)
- Given that chatbots can simulate human-to-human conversations, what may be the psychological outcomes when disclosing to a perceived chatbot rather than a person?(10%)
- What are the factors that may affect customers’ purchase intentions when disclosing chatbot identity before the machine-customer conversations? (10%)